A reel is what pulls the fish in. Off the Hook keeps your friends, your DMs and your posts, and takes the reel away.
On one side, thousands of engineers, a billion-dollar ad business and an algorithm that learns you a little better with every swipe. On the other side, you. At 1 am. With your thumb. That was never a fair fight.
It's not your willpower that's too weak. It's them that are too good. So we don't ask you to try harder. We take the hook out.
Most screen time apps make you choose between everything and nothing. We keep the good parts of social and remove the parts built to keep you scrolling.
Posts and stories from people you follow, your DMs and your profile. No Reels, no Explore, no suggested posts. You log in with Instagram directly, and your password never touches us.
The real apps lock on a schedule built around your day, using Apple's Screen Time. Need to post? A Post Pass opens the camera for a few minutes, then it locks again.
Want to scroll? Ask your squad. A friend approves 5, 15 or 30 minutes, or doesn't. Lock in together before exams, or take a 30-day reset as a group.
A 60 to 90-day plan with one new habit at a time, fitted to your real week. The lock screen becomes the reminder: it's reading time, you're on page 34.
Pick a profile and the rules set themselves. Change anything later.
Post Passes, DMs and stats stay open. No feed during work hours.
Everything locked. A friend approves before you scroll.
Locked on a schedule, like 8 to 4, until the last exam is done.
Only people you follow. No Reels, no suggestions.
A 7 or 30-day challenge, together with your squad.
An app against manipulative design can't use it. So here's how we run the business.
Off the Hook is coming to iPhone. More soon.